Most advertising is white noise.

The South Laker is not just a newsletter; we are a morning routine for the most engaged residents in Clermont, Minneola, Groveland, Montverde, and Mascotte.

When you partner with us, you aren’t buying "impressions." You’re buying “clicks” from your neighbors.

Why The South Laker?

• Hyper-Local Focus: We don't care about Orlando. we care about the traffic on US-27, the new shops in Downtown Clermont, and the growth in Groveland.

• High Engagement: Our open rates are higher than the industry standards. While big media outlets see 20-25%, our readers are locked in with a 50% and higher open rate.

• The "Feel-Good" Factor: We focus on the wins, the people, and the progress. Your brand benefits from the "halo effect" of being associated with positive local news.

Our Audience by the Numbers

Data updated as of January 2026:

Active Subscribers: 1,117

Average Open Rate: 52.53%

Average Click Through Rate: 8.16%

Primary Demographics: Homeowners, Families, Local Decision Makers

Key Regions: Clermont (45%), Minneola (20%), Groveland/Mascotte (25%), Montverde (10%)

Partnership Opportunities

The Newsletter Headliner

The "Big Stage" for Maximum Visibility. Own the most valuable real estate in our inbox. Your brand sits at the very top of our Wednesday or Sunday edition.

• What you get: "Presented by" branding, 100 words of custom copy, and a direct Call to Action.

• Best for: Brand authority and long-term community trust.

• Investment: $250 / edition

The Local Spotlight

The "Storyteller" for Human Connection. People buy from people. We write a deep-dive, "feel-good" feature about your business, your team, or your local impact.

• What you get: A dedicated story segment that resonates emotionally with readers.

• Best for: New launches, real estate listings, and professional services.

• Investment: $75 / feature

The Weekend Takeover

The "Traffic Driver" for Immediate Results. Every Wednesday, our readers look to us to plan their weekend. Own the highest-traffic segment of the week.

• What you get: Exclusive "Presented by" status for the entire Weekend Guide.

• Best for: Restaurants, retail, and events.

• Investment: $250 / takeover

The South Laker Bundle

Lock in your presence for a full month and save. (Most Popular)

• 4 Headliner Slots (Weekly consistency)

• 1 Local Spotlight (Your story told right)

• Total Value: $1,075

• Bundle Price: $850 (Save $225)
  

Brutal Honesty Corner 🚩

We don’t take every advertiser. If your business doesn't serve the residents of South Lake or align with our "feel-good" mission, we won't take your money. We protect our readers' inboxes fiercely and this is exactly why your ad will actually work when it’s in there.

Ready to grow?

Stop guessing with your marketing budget. Let’s get you in front of the people who actually live, shop, and vote here.